Design story

Chair 101: a group of chairs with individual faces

A roomful of matching chairs can become a repeating pattern. With Chair 101, Maarten Baas changes the backrests, giving the group a set of recognisable differences while keeping it a coherent series.

Three upholstered chairs share similar black frames while their irregular back outlines differ.
PatinaHall editorial reconstruction. It is not a documentary photograph. Different backs give a coherent group distinct silhouettes. These illustrative forms explain serial variation; they are not the eight production patterns or examples from the launch installation.
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Key facts & takeaways

At a glance

Subject
Chair 101
Entry
Design story
Last reviewed
25 October 2026
First presented
2017documented

Three things to remember

  1. The family offers eight defined back shapes.
  2. Its variation is designed into a repeatable series.
  3. Lensvelt identifies the 2017 Milan installation as the launch.

One series, eight backs

Chair 101 gives a roomful of chairs something to talk about before anyone sits down. Maarten Baas designed eight different backrest shapes for Lensvelt. The upholstered product identifies them A–H: a defined set of variations within one series.2

The back is a useful place for difference. Around a table, it is the part that rises above the seat and announces each chair to the room. Change its outline and the whole group begins to look less uniform, even when the chairs share a frame and upholstery.

Lensvelt compares the shapes to a child's drawing. The attraction is their looseness of outline, preserved in furniture intended to be made as a series.1

Three repeated chair frames carry three different irregular back shapes.
Variation can be designed into a series at the backrest. Original PatinaHall schematic, not to scale; these illustrative outlines are not the eight production patterns.

A roomful of character

Put varied backs beside one another and comparison becomes part of looking. One outline can seem more upright, another more expansive. These are impressions a viewer brings to shapes, rather than personalities assigned by the manufacturer.

Colour can add another layer, but the silhouette already carries the idea. A group in one colour can still contain differences; the room need not depend on every chair having a contrasting fabric.

That makes the design particularly legible at the scale of a table. The repeated frame gathers the chairs into a family, while the backs keep the eye moving from one member to the next.

A presentation asking for attention

Lensvelt identifies the 2017 Milan installation May I have your attention, please? as the launch of Chair 101. The title suits a design that gives an apparently ordinary chair a conspicuous set of outlines.3

The best way to understand Chair 101 is therefore to look at several together. One chair gives a shape; a row reveals the idea. The familiar scene of chairs around a table becomes a small gathering of different outlines.

Research notesEvidence, connections and limits

This account centres on the upholstered Chair 101 family. Later wooden and other versions have separate specifications; the 2017 award belongs to the documented presentation rather than every subsequent chair.

Evidence map

Connected subjects and evidence

Reviewed facts

  • First presented 2017documented

    Lensvelt identifies the 2017 Milan installation as the launch of Chair 101.

    Reviewed 25 October 2026 by PatinaHall editorial.
    • Source 3LENSVELT WINS MILAN DESIGN AWARD FOR THE 2nd TIME; paragraph describing the2017 installation as the chair launch

Reviewed connections

  • Chair 101designed byMaarten Baasdocumented

    Lensvelt credits Maarten Baas for Chair 101 and describes collaboration with Hans Lensvelt. Its account distinguishes the chair family and the presentation.

    Reviewed 25 October 2026 by PatinaHall editorial.
    • Source 1Opening account; 2017 presentation; Het verhaal, collaboration beginning 27 October 2016
    • Source 2Chair description; A–H backs; 2017 presentation; Story
  • Chair 101uses techniqueSerial backrest variation in Chair 101documented

    The upholstered series offers eight back shapes, labelled A–H, on serial chair frames. Later wooden versions are separately specified.

    Reviewed 25 October 2026 by PatinaHall editorial.
    • Source 1Opening account; 2017 presentation; Het verhaal, collaboration beginning 27 October 2016
    • Source 2Chair description; A–H backs; 2017 presentation; Story

Research trail

Sources and further reading

  1. Lensvelt, Maarten BaasLensveltAccessed 25 October 2026
  2. Lensvelt, Chair 101 UpholsteredLensveltAccessed 25 October 2026
  3. Lensvelt: Milan Design Award 2017 and Chair101 launchLensveltAccessed 25 October 2026

Last reviewed 25 October 2026. Found an error or a stronger primary source? Contact PatinaHall.